Celebrate Ganesh Utsav with Gold

Om Ganeshaya Namah! Ganesh Ustav is here and it’s time to celebrate. This auspicious occasion marks the birth of Lord Ganapati, son of Lord Shiva and Goddess Parvati. It is a joyous time for families across India, who open their doors and hearts to welcome the lord. Like all Indian festivals new traditional clothing, homemade sweet treats, hearty family meals and of course, precious jewellery are an important part of the celebration. For such an occasion, no artificial or imitation jewellery will do. It is an auspicious time to buy gold, the richest and purest of all metals.

Gold is the most sacred of all metals. Because gold never fades or tarnishes it is considered to be the ultimate symbol of immortality. Just like gold, Lord Ganesha is also considered to be immortal, hence is referred to as Alampata. Gold is also deeply associated with the sun, for its warming glow. This same gentle glow is associated with Lord Ganesh, whose body is often represented as being red or yellow in colour. It’s apparent that the elephant god and gold are intrinsically linked.

Lord Ganesha is also referred to as Vighnaharta or the destroyer of all evil. If you wish to seek his protection and keep him close to you always, then you can do so by wearing precious gold jewellery with designs and motifs inspired by Lord Ganesha. We at KaratCraft.in have several Ganapati themed 22KT gold pendants and finger rings for you to choose from. Buy these symbolic pieces of gold jewellery and keep the Lord with you, not only during Ganesh Utsav but for an eternity.