5 Reasons How to Buy Jewelry during Akshay Tritiya

Akshaya Tritiya is the second most auspicious day for buying gold after Dhanteras. There is always a rush in the jewelry shops across India to buy gold/silver coins, studded or plain gold jewelry, and diamond jewelry on the eve of Akshaya Tritiya. Irrespective of the gold price people are willing to invest in gold on this day. On this occasion the jewelers come out with various attractive discount schemes. Some jewelers go to the extent of offering free gifts such as gold or silver coins on a purchase of gold and diamond jewelries. Thanks to e-commerce, today many prominent jewelers have online shops. Like the brick and mortar shops these e-shops also offer discounts and EMI schemes to the shoppers. Whether you are buying plain or studded gold or diamond jewelry online or from a physical shop you need to keep in mind the following pointers. How to buy studded gold Jewelry • Purity matters- "Karat" denotes the purity of the gold. Check the karatage when buying gold jewelry. Also understand that the metal price depends on the purity. Though 24Karat is the purest, it’s not ideal to be molded into jewelry. The purity standards accepted by the Indian consumers are 18K and 22K gold. You should check for not only the stamp of purity but also for the Hallmark. Bureau of Indian Standards (BIS) is the body which hallmarks the purity of the gold. • Insist on certification- Always insists on a certification of an independent third party while purchasing diamond or semi-precious/precious gemstone studded jewelry. The gold jewelry certification is issued by BIS in India. The certificate will contain the identification mark of BIS certified jeweler/jeweler manufacturer, year of making and also the logo of BIS recognized Assaying and Hallmarking Center's Mark. • Look out for the 4C's of diamond- When purchasing diamond studded gold jewelry check out the color, clarity, cut and carat weight of the diamond. The 4C's of diamond reflects its purity. All the online and physical jewelers dealing with diamond jewelry have their products certified by third party to assure the authenticity of the jewelry and also to build customer trust. • Insist on certification of gemstones- This is to ensure the authenticity of the gemstones. Today there are synthetic stones which resemble the original semi-precious and precious stones. • Check out the Cash back /Buy back policy- Online and physical shops have cash back and buy-back policy. Enquire about their cash/buy-back policy before purchasing. The policies vary from jeweler to jeweler. The prices of the gold fluctuate according to the market rate. Therefore if you want to buy studded or plain gold jewelry on the eve of Akshya Tritiya, you can place your orders before the auspicious day by paying a token amount. Many reputed online jewelers also have this offer during the festival season. Check out the policies and other required details of the jeweler before buying from an online jewelry shop.